Even in today's modern society where global digital connection is the standard, the value of the physical business card cannot be underestimated. It is often the tangible connection we have with someone we meet that secures us a business objective – the hand on hand greeting and a well presented, high quality symbol of your service will stay in the memory of prospective clients more successfully than any email or website is ever likely to. With this in mind the considerate businessman should give great thought and care to the creation of his business card. The following two tips provide some insight that, if followed, will ensure your card advertises you in the best possible way.
Give the right amount of information
This is often a difficult balance to strike correctly. You must provide enough information that the card essentially acts as a small billboard for your product or service. It should be immediately recognisable from a cursory glance what the card is about. This can be done through both words and graphics, just make sure that clarity is paramount. You also want to provide sufficient contact details for clients – give people several different contact methods to choose from such as emailing or phoning your mobile. Even this simple gesture can make the difference between people deciding to send you a free email or deciding not to spend their money on phoning you.
While it is important to have enough detail on your card you also don't want to overload it with excessive explanations or a whole pitch to convince people to use you for their business need. The card's function is not to win clients. Rather the card seeks to impress people enough to convince them to seek out more information by themselves. If they are interested in you and your service then a client will happily follow up their interest with a phone call or by visiting your website, and this is the stage at which pitching and presenting yourself in full becomes the objective.
You must feel and see the quality in your hand
The business card is your symbol. It physically embodies the entire essence of your business, yet many people feel it is okay to quickly throw a generic clip art rendition together with little consideration then find somewhere to get them printed as cheaply and quickly as possible. Such an attitude will be evident in the final product, and will speak volumes to your prospective clients about the kind of work you produce.
Treat your business card as an example of your work, of course this becomes easy if your profession is something like graphic design or painting as you can really show case your creative flair and talent, but even if your business is accounting or car repair you can still send the same positive message of quality and thoughtfulness through the decisions you make with your card's design. Print the design on to a thicker card. This usually costs more but the overall resulting quality of the card is much higher as full colour ink takes much better to a more robust card and the additional texture, weight and thickness of the card leaves a positive lasting impression when compared to a flimsier counterpart.
About the writer:
Todd McCullough is an independent blogger and finance researcher. He writes financial advice and money saving themed articles for financing and loan websites such as https://www.wongabusiness.com.