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New authors can now publish their own books with help from consultants

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Edited by John Stokes

Are you seeking to publish your own book?  Have you been frustrated by corporate trade publishers rejecting your manuscript over and over? 

Agora is a not-for-profit publishing consultancy which can work with you in helping to get your book published, and available in book stores.  E-mail for more information.

Written by admin

May 19th, 2010 at 7:08 am

Learn how to make money publishing your own book

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Make an Op-Ed submission or advertise:

Edited by John Stokes

Have your written a manuscript?

Have you had your manuscript rejected by corporate trade publishers?

Are you seeking to get it self-published?

Get your own two hour personalized telephone/online seminar seminar on book self-publishing.

We also offer an in-person two seminar in Ottawa.

The lecturer/instructor is a member of the University of Toronto community who has taught at the college/university-level, and has coordinating publishing companies.

Cost: $95.00

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Written by admin

May 10th, 2010 at 11:04 pm

You Can Ride the Publishing Wave of the Future

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E-mail us for our book self-publishing services for new authors:

by Brian Mast

The publishing world is going through a very big change right now. Sadly, most book publishers are choosing to watch the wave from the comforts of the beach rather than getting out there and fighting for a position on the wave. Now is the time for you to get in position, because the wave is coming.

Here are just a few signs that the wave is coming:

- Traditional book publishers accept only a few books and reject 90-99 of all online purchases are for books.

- Bookstores make more money placing your book on the shelf than they do from actually selling your book.

- Book publishers who pay advances know that most books will never earn out the advance paid.

- Half of books sold are not bought from bookstores.

- Over 30% of all online purchases are for books.

- And many more signs!

Who is best positioned to ride this wave?

You might already be! If you have an audience (a market, database, or ability to reach people) and an interest in helping others, then you are in a very good position.

Speakers, charities, trainers, churches, coaches, certain businesses, ministries, colleges, newspapers, magazines, websites, network marketing companies, and e-zines will have the advantage.

But basically, anyone with an audience will be positioned to ride the wave!

What is the wave?

The wave is a surge of talented authors who have books that need to be published now, who want more profits per book, who actively work to sell their own books, who treat their books like a business card, and who are willing to pay for the production and printing of their own books.

Most of these talented authors lack only one thing: a market. And if you have that market or audience already established, then you have what they need!

They need you!

This wave simply entails publishing a book and selling it directly to the best audience. A leadership book for a leadership audience, a science fiction book for a sci-fi audience, a sales training book for salespeople, a business book for business owners, etc.

The book can still make its rounds through the bookstores,, etc., but the majority of the books will sell to the best audience. Word of mouth marketing, referrals, greater impact, and higher royalties come as a result, not to mention speaking engagements, trainings, and consulting.

How does this publishing wave work?

Here is a real example. In 2008, I helped leadership trainer David Byrd launch his powerful book, The Tripping Point in Leadership-overcoming organizational apathy (it’s on if you want a copy). He did a paperback version and printed 10,000 copies, which retails for $11.99, and paid less than $1.00 per copy!

In just a year, he has almost gone through his 10,000 copies! And his primary audience was fellow leadership trainers and consultants. At less than $1.00 per book, he can afford to go down to $3 a book, which he does when he sells them 100 at a time, and he still makes a profit.

If you had published David’s book through your own publishing label to your audience of leaders and leadership consultants, you would be riding the wave! But there are countless great authors out there, most of which have already been rejected by traditional publishers, who need exactly what you have – a market.

Ride the wave!

What you need to ride the wave:

To ride the wave, you need a market (audience, database, platforms, etc.), and if you have multiple markets, then you need to decide which is best.

Then, create your own publishing label. Sounds daunting, but it isn’t. Start with a name (it could be your current business name), create a logo, and you are good to go! (I assume you have a business address and checking account already in place.)

If you are wondering about all the production work (layout, cover artwork, editing, writing, and proofing), printing (getting bids, ISBN numbers, and barcodes), and basic marketing (contracts, foreign rights sales, details for your website, your ads in the back of the books, and, you can relax! You don’t have to worry about all these pieces because that is what my company does and has been doing for many years.

You have the market, the authors need what you have, I help with the behind-the-scenes work, and you are free to ride the wave. Email if you are ready to go.

There is one final element: cost … and you don’t have to pay for it! The authors pay for the production and printing of their books, not you. And in addition, you make money from the books sold to your market and from each book printed for your authors.

The wave is there … go ride it!

About the writer:

Brian Mast is an author, editor, and book publisher who specializes in helping others start their own publishing labels. He has written, edited, helped, or published over 80 books with more than 1.6 million copies in print. If you are ready to launch your own publishing label, he can be reached at 254-399-0010 or

E-mail us for our book self-publishing services for new authors:

Written by admin

May 8th, 2010 at 9:20 pm

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Book fair celebrates self-publishing boom

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Become an AUTHOR: Would you like to write a book, and get it published independently? Have you written a manuscript? Get your books self-published with Agora Publishing Consortium.

Find out how: Drop us a line: or  You can get your manuscript evaluated for book publishing readiness for only $40.00.

by CBC editors
A huge increase in self-published books on P.E.I. has prompted the Island Writers Association to hold its first book fair in a decade.

‘Some of the most successful writers in Canada, and everywhere in the world are self-published.’— Julie Watson, author

The association says it needs a venue to showcase the booming self-publishing industry.

“I would say it’s tripled, quadrupled,” said author Julie Watson, who organized the event.

“It used to be that self-publishing was a very expensive venture. It’s not anymore.”

Rebecca Black tried for years to find a publisher but instead of giving up, like many people she decided to take a different route — doing it all on her own. Publishing 250 copies of a book costs Black about $1,500.

“It’s a great way of getting your work out there, sharing what you’ve written with the world, and experiencing that rush of getting your first book in print, without having to worry about waiting to be noticed by a big publisher,” she said.

Island writers are following a much larger trend when it comes to self-publishing. New technology has made self-publishing easier than ever, with software that allows you to lay out books, and companies that print a much better product. These changes have prompted writers around the world to go it alone, and some are having great success in bypassing a publisher.

“Some of the most successful writers in Canada, and everywhere in the world are self-published. They just don’t broadcast the fact that they’re self-published,” said Watson.

Watson noted Jean Paré, author of the popular Company’s Coming cookbooks, started as a self-publisher, selling out of the back of her car.

Laurie Brinklow of Charlottetown’s Acorn Press said while it is getting easier to self-publish, it is getting harder to find a publisher willing to take on new authors, partly due to funding restrictions. Brinklow said the Canada Council for the Arts, which funds publishers like Acorn Press, is looking for very specific content.

“They’re a jury process, so they look at my books carefully every year and say, ‘Well, this contributes to Canadian culture, and this doesn’t.’ And if it isn’t then the money isn’t there,” she said.

That can leave authors like Black, who writes romance novels, on her own.

As in any business, marketing is key to success. Finding a space on bookstore shelves is not a challenge in Charlottetown — two large stores dedicate space to local offerings — but selling means doing more than just making the book available. Watson hopes the book fair will give help give local, self-published authors a higher profile.

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Written by thecanadianheadlines

December 26th, 2009 at 11:04 pm

Write Your Book for ONE Audience, but for MANY Markets

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by Joni Pypers

You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book.

It is your dream to have your book in every bookstore in the country, perhaps even in several countries. But wait, have you planned beyond bookstore sales? Many authors are unaware that there are many markets for books beyond the bookstores. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets.

Let’s begin with the job of writing the book. When you put “pen to paper”, it is important that you focus on one audience but write for many markets. Let’s begin by identifying why you are writing a book. Some people merely want to be a published author, giving them claim to a copyright and their name on a book. That is satisfaction enough. They don’t care about the financial return or the development of writing or publishing as a career. Other people just want to write a family history and sell it to their extended family. Some people are interested only in selling to the attendees of their seminars. Many others, however, want to sell thousands of books in as many markets as possible. Decide at the beginning of the writing process why you are writing so that you can determine whether or not you are creating a business venture.

Once you have established your reason for writing, move on to what you are writing about. Don’t try to be all things to all people or the encyclopedic source of all information on a subject. Choose an area of a subject with which you are very familiar and develop your topic well so that you don’t overwhelm or bore your readers. For instance, if you are writing a cookbook, don’t try to be The Joy of Cooking – that’s already been done. Instead, write about a category of recipes, such as heritage recipes, or recipes of a region or culture, or recipes from famous restaurants, etc.  Your goal is to make your book different, and better, than other cookbooks.

Having now decided on the why and the what, focus on the who, meaning who will buy your book. You believe that many people will be interested in your book, but let’s define “many”. Do you mean all of the people in your interest group, your church or your workplace, or do you mean everyone? A word of caution, though -   there is NO book that is for everyone. Sure, everyone may need your book but not everyone will want it. If your book is a healthy lifestyle cookbook, everyone might need it, but only people who actually want to be healthy will buy it. Do some research on who those people are and where they are likely to actually buy your book. Understand their demographics: age group, income level, shopping habits, activities, etc. Now write for them. What information are your target readers looking for? Is their a gap in the information about a subject that is very familiar to you or in which you have the credentials to fill the gap? Make sure that your book solves a problem or problems for the reader, or make sure that your book will increase the well being of the reader. Avoid falling into the trap of writing to make yourself feel better – you are not the one who will buy your book. Or if you are, you are the only buyer that you will have!

The why, what and who now being defined, you can turn your attention to the where you can sell your book. Because there are many markets for books, decide early in the writing process just what those markets are and write to sell your book in those markets.

It is likely that the first market that will come to mind is traditional book stores, and of course they can be a vital part of your sales. Do your research in getting to know your competition on the book store shelves, i.e., look at the other books that have been written in your genre. What writing style is most appealing to a wide audience? Is there a gap in the information provided in the other books? Are there problems that have not been addressed? Find the needs and fill them. When you are satisfied with the information that you are providing, think about what will attract the book store buyers. They will want to know about your planned publicity campaign. If you want people to buy your book in book stores, you are responsible for letting people know that your book is available, thereby driving buyers to the stores.

Besides book stores, books are purchased in the nontraditional book market by display retailers, book clubs, catalogs, gift retailers, volume buyers (think Costco and Price Club), corporations, foundations and foreign markets. These markets are considered “hidden” because they exist outside the usual bookstore market, yet they account for many millions of dollars each year in book sales. In fact, we sell thousands of books to buyers like these every year (for more about our Book Marketing tips and secrets click here: Book Marketing Tips). These markets, however, do not buy any and every book. They are looking for books that appeal to their customers.

For instance, if you are writing a book about spiritual experiences, think about which of those markets will likely buy your book.  Will you approach book clubs? If yes, which book clubs – those that specialize in spiritual books only, or those that market to the general public? Will you approach the gift market or catalogs? Each market evaluates its purchases for its own clientele. Book clubs that target the religious book reader have a greater interest in spiritual books than do general interest book clubs. Volume buyers, catalogs and gift buyers (unless they target a religious market), display retailers and corporations will very seldom buy a spiritual book. Foreign markets, however, are often very interested.

Even if your book is written for the general book trade, you can still think of corporations that might be able to use your book as a promotional item. Make a list of corporations that could be interested in your book and make sure that your writing supports their products or philosophy, and that what you are writing about will solve some problems for the corporate clients. For instance, one cookbook was targeted at busy people who want to follow a healthy lifestyle. It became a bestseller very quickly in the traditional book trade, but sales exploded when it was sold to pharmaceutical companies who used the book as support information for clients who needed to achieve a healthy weight. The book also sold successfully in foreign markets, to catalogs, as fund raisers and to shopping malls as a customer reward. 

The point is: you need to know how to slant your writing for your markets. You can sometimes get around the road blocks by giving your book the look and feel of a gift book rather than one that is a “serious read”. Don’t give your book the look and feel of a thesis. Many volume buyers are looking for broad interest books that people buy on impulse as gifts. This approach to writing increases your market tremendously, so if you want to appeal to a very large audience, approach your subject from a much “lighter” angle.

However, if you are a professional speaker who knows that you have a very good chance of selling your book to your seminar attendees, and perhaps to the corporations who hire you, writing for a very broad market is not necessary. You are not even trying to sell to the impulse buyer. Your buyer is already looking for a source of expertise such as yours.

If you are planning to sell your book primarily from a website to a specific type of buyer, someone who is searching the internet for answers to a concern or problem, you can be as specific as you like. The general public, again in this instance, is not your market – you already have enough buyers to make you very successful.

So, before you begin the writing process, make an outline of your book. Then, look at your list of potential buyers. Have you filled their needs? If not, can you add information or chapters to your book that will increase the likelihood of sales to those buyers? If you want to sell thousands of books, think about the end user of your book and write for them, not for yourself. That is the ultimate book marketing tip. See you on the bestseller list!

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. can help you publish your book.  Check out Our Services to You.  We invite you to submit your manuscript

Do you have an idea for a book?  Contact us for more information.  You can make money self-publishing your own book.  Skip the hassle of corporate trade publishers that prefer to publish well established authors.  Help spread further social awareness.

Written by thecanadianheadlines

December 17th, 2009 at 3:41 am

How to Self-Publish your own Exopolitics or other book in the U.S.

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by eHow Contributing writer

Self-Publish a BookCapitalism as a Form of Mutated Economic Colonialism

Self-publishing [which include those offered by our Books Agora service] can be a smart choice for writers. It’s cost-effective, relatively fast, pays much better than standard royalty contracts, and lets you maintain control over the publishing process. But there are drawbacks to consider.

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  1. Step 1

    Decide what your goal is. Some writers want to print out just enough copies of their prized project for colleagues and friends; others think they have a book that will sell to a larger audience.

  2. Step 2

    Examine competing titles to make sure you’re not covering the same ground. Find out what sales of those books have been to see if it’s really worth your while to tackle a similar topic. Call book distributor Ingram at (615) 213-6803 and punch in the ISBN of the book you want to check on; you’ll hear a voice message containing the number of copies sold in the last year.

  3. Step 3

    Determine what format you’d like to publish in: hardcover, softcover, or ebook, which is essentially an electronic file and requires no paper printing.

  4. Step 4

    Check out print-on-demand publishers. If all you want to do is get a book published, these vanity presses will do the job for a price. Some vanity houses will print just a few copies for a few hundred dollars. Print-on-demand is ideal for very short runs (25 to 500 copies). Instead of printing on traditional, ink-based offset printing equipment, pages are reproduced using a highend copier. A digital file from a page layout program links directly to a high-speed copier and then is machine-bound. Some shops offer perfect binding so it looks just like a printed book. Look at sources like, and

  5. Step 5

    Print your book directly from your completed files with a directto- press printer. Instead of producing a different piece of film for each color of each page, the files are transferred directly to the printing plate. You’ll eliminate all the film costs, and save time too.

  6. Step 6

    Shop aggressively if you really want your book to sell. If you’re an established writer considering self-publishing, look around. You can either choose to have a print-on-demand company, such as those mentioned above, handle all the layout, printing and production activities, or go to a local offset printer and oversee each of those steps in the process personally.

  7. Step 7

    Ask potential suppliers to send you samples of their recently printed books. Don’t be shocked: The quality will vary considerably with regard to paper quality, cover design, layout, and whether it was run on a sheet-fed press or a web press. Ask questions about how individual pieces were produced.

  8. Step 8

    View competitors’ books to determine what size and format you’d like your book to take. Find out if there are standard sizes you should stay with to reduce costs, or whether a different format will help your book stand out. Format sizes can affect which print-on-demand publisher you can work with.

  9. Step 9

    Familiarize yourself with printing costs. These will vary, but you can expect to spend more than $1 per book for a minimum print run of several thousand copies. You may also be charged extra for layout help, editing, design of a book cover, and for photos. Typical fees are $3 to $6 per page for editing, $3 to $5 for production, $500 to $5,000 and more for design, plus $3 per 300- page book for printing.

  10. Step 10

    Hire a designer with book experience (see How to Hire a Graphic Designer). He or she will design the type, flow the pages, and create a spectacular jacket as well. This is more expensive, in some cases considerably so, but the difference in creating a quality product is significant.

  11. Step 11

    Tally up your costs, including printing, graphic design, artwork, photography, copy editing and other expenses. A traditional publishing house that buys your book would normally absorb these costs, but then again, you lose control.

  12. Step 12

    Request an International Standard Book Number (ISBN), which is the standard code for identifying your book, at The cost for 10 ISBNs is $150, plus a minimum $75 processing fee.

  13. Step 13

    Find out how and by whom your book will be distributed. Some print-on-demand companies handle it in-house. If you do it, you’ll need to have the books shipped to you, to contact book chains about stocking your book, potentially visit each bookstore individually, and handle any mail orders on your own. Some bookstores will accept a limited number of your books on consignment, which means you leave them and if they sell, you get paid; if they don’t, you pick them up in a couple of months. Some companies have extensive bookstore distribution; others focus more on online sales, which will have bearing on the types of activities you’ll need to perform to be successful.

  14. Step 14

    Be prepared to sell yourself. Any real marketing of the book will have to come from you. Self-publishing also means self-promotion, or hiring a publicist to do it for you

Get published: Submit Your Manuscript

Make money from Self-Publishing Your Own Book

Written by thecanadianheadlines

December 14th, 2009 at 10:35 pm

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