The “BuildingWhat?” campaign is a non-partisan effort led by 9/11 family members to raise awareness of the destruction of World Trade Center Building 7 and shift public opinion such that the New York City Council will be inspired to open an independent investigation into how this building, which housed the City’s Emergency Operations Center, was destroyed at 5:20pm on September 11, 2001.

The “BuildingWhat?” TV ad was launched on November 2, Election Day 2010, and ran through the week of November 29. It aired 350+ times, and is estimated to have been seen by millions of viewers in the New York Metropolitan Area, reaching core target audiences multiple times.

The ad appeared on thirteen channels including MSNBC, CNN, Comedy Central, HGTV, Logo TV, Bio TV, Versus TV, MSG, Sports NY, VH1, HLN, CNBC and Bravo.

The campaign is cosponsored by several groups, led by the NYC Coalition for Accountability Now (NYC CAN), which is a non-partisan organization of 9/11 family members, first responders and survivors, and by Architects & Engineers for 9/11 Truth, an organization of 1,400+ verified architectural and engineering professionals who have put their professional reputations on the line to publicly challenge the official report on Building 7’s destruction.